Apple’s foldable iPhone poses a $1,999 question: Who is it for?
Some observers at the launch event in Cupertino, California, were left questioning its appeal beyond wealthy tech enthusiasts.
On Wednesday, Apple unveiled its new foldable iPhone, dubbed the iPhone Duo, at a launch event in Cupertino, California. Priced at $1,999 in the U.S., the device boasts impressive features that Apple executives demonstrated by showcasing its ability to run various apps like Zoom, Slack, and Netflix on an expanded display.
Apple's new CEO, John Ternus, highlighted how the "larger display that feels as natural and intuitive as an iPad" could open up new possibilities for the iPhone Duo. He suggested that the device could serve as a user's personal AI hub, taking advantage of the larger screen's capabilities.
The folded iPhone Duo was presented as a potential solution for work, content creation, and entertainment. However, some observers at the event questioned whether the premium price tag was justified for those who are not already wealthy tech enthusiasts. The exclusive nature of the device, with its high price point, raises the question of who would be the target audience for Apple's foldable iPhone.
Written by urgent.news from Japan Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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