$100 chicken nuggets? $38 sandwiches? What astronomical US Open food prices say about the future of sports fandom in America
The US Open — like so many other high-level concerts and sporting events — has now become a social media laboratory, one whose value is not in experiencing, but in sharing the experience.
At the US Open, the price of food and drink items has skyrocketed to astronomical levels, signaling a shift in the landscape of sports fandom in America. One such example is the $100 chicken nuggets served with caviar at COQODAQ, which are light and golden-fried but the caviar is the main selling point. Another overpriced offering is the Salt Hank's French Dip Sandwich, priced at $38, which is described as one of the best ever had despite its high cost.
The Honey Deuce, a vodka-based cocktail served over ice in a commemorative cup, is the US Open's most prized food and beverage option, priced at $23. The US Open has transformed into an influencer festival with tennis backdrop, with people willing to pay exorbitant prices for unique experiences and social media-worthy moments.
Written by urgent.news from Yahoo Sports's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
