Shin Ramyun brings Korean spice to Toronto film festival
Nongshim is bringing Shin Ramyun’s fiery flavor to the Toronto International Film Festival (TIFF), turning one of Korea’s best-known instant noodles into a taste of Korean culture during one of North America’s biggest film events. Nongshim is operating a “Shin Ramyun Bunsik” booth through Monday at TIFF Festival Street around King and John streets in downtown Toronto, where visitors can sample…
Korean instant noodle brand Shin Ramyun is making a culinary and cultural splash at the Toronto International Film Festival (TIFF). Nongshim, the company behind Shin Ramyun, has set up a booth at the festival's main street, where festival-goers can sample various Shin Ramyun products such as Toomba and Kimchi Stir-Fry flavors. Attendees are also invited to create their own custom Shin Ramyun cups by selecting their preferred noodles, soup base, and toppings, then personalizing the cups with pens and stickers.
All proceeds from this interactive cup-making activity will be donated to a local Toronto food bank, adding an element of community support to the promotional event. This collaboration between Nongshim and TIFF marks Shin Ramyun's expansion beyond its status as an instant noodle staple, aiming to brand it as a lifestyle choice associated with cinema, gaming, and other cultural experiences.
Nongshim's earlier involvement in Korea’s Jeonju International Film Festival demonstrates the brand's ongoing strategy to transcend traditional noodle imagery and become a symbol of cultural connection in North America.
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- Shin Ramyun brings Korean spice to Toronto film festival koreatimes.co.kr
