Shin Ramyun brings Korean spice to Toronto film festival
Nongshim is bringing Shin Ramyun’s fiery flavor to the Toronto International Film Festival (TIFF), turning one of Korea’s best-known instant noodles into a taste of Korean culture during one of North America’s biggest film events. Nongshim is operating a “Shin Ramyun Bunsik” booth through Monday at TIFF Festival Street around King and John streets in downtown Toronto, where visitors can sample…
Korean instant noodle brand Shin Ramyun is bringing its spicy taste to the Toronto International Film Festival (TIFF) in Canada. Nongshim, the company behind Shin Ramyun, has set up a "Shin Ramyun Bunsik" booth at the TIFF Festival Street. Festival-goers have the chance to sample different Shin Ramyun products, such as Shin Ramyun Toomba and Shin Ramyun Kimchi Stir-Fry.
Attendees can also create their own custom Shin Ramyun cups by selecting their preferred noodles, soup bases, and toppings. The cups can then be decorated with pens and stickers. All proceeds from the cup-making program will be donated to a local Toronto food bank, adding a community aspect to the promotion. This is Nongshim's second appearance at a film festival, following their participation in the Korea's Jeonju International Film Festival.
The company aims to elevate Shin Ramyun's image beyond instant noodles, positioning it as a lifestyle brand connected to film, games, and other cultural experiences.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Shin Ramyun brings Korean spice to Toronto film festival koreatimes.co.kr
