Emblem, Mascot and Theme Slogan of WCH Beijing 27 Unveiled at One-Year Countdown Event
BEIJING, CHINA – Media OutReach Newswire – 11 September 2026 – On 10 September, the one-year countdown event for the World Athletics Championships Beijing 27 (WCH Beijing 27) was held in the Golden Hall of the National Stadium, commonly known as the Bird's Nest. Amidst the anticipation of the audience, the emblem, mascot, and theme slogan of the WCH Beijing 27 were officially unveiled, conveying…
On 10 September, the one-year countdown event for the World Athletics Championships Beijing 27 (WCH Beijing 27) took place in the National Stadium, also known as the Bird's Nest. The event saw the official unveiling of the emblem, mascot, and theme slogan, each embodying the distinct identity and spirit of Beijing. The emblem, "Jing Yue", incorporates the Temple of Heaven and the character "京" (Jing), highlighting the city's local identity and the dynamic energy of athletics.
The mascot, "Jing Yan", is modelled after the Beijing swift, symbolising the swift's return after 12 years, and features traditional Chinese kite patterns and the visual charm of Peking Opera. The theme slogan, "Every Step Counts", emphasises the importance of every effort and step in the pursuit of excellence, underscoring the competitive spirit of the upcoming championships.
President of World Athletics Sebastian Coe spoke of Beijing's unique position as the first city to host both Summer and Winter Olympics, with World Athletics confident in China's ability to deliver a world-class event. The championships, scheduled for 10-19 September 2027, will bring together more than 2,000 athletes from over 200 countries and regions at the Bird's Nest.
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