Snapchat takes aim at Partiful with new event-planning features
Snapchat says the new features can be used to organize everything from birthday celebrations and sporting events to study sessions and weekend hangouts.
Snapchat unveiled a new set of event-planning tools on Thursday called "Snapchat Plans." These features enable users to create, share, and manage real-world gatherings with friends. Users can send and receive invitations, track event details, and coordinate everything from birthdays to study sessions. The platform aims to compete with event planning app Partiful, as younger users gravitate toward dedicated apps for organizing get-togethers instead of using group chats or social media.
Snapchat users can create an event, called a "Snapchat Plan," by adding a title, choosing a date and time, and inviting up to 200 friends. Invitations are delivered directly in one-on-one chats with each invited friend. Guests can RSVP as "Going," "Maybe," or "Can't Go." Snapchat is also introducing a "My Plans" section on user profiles, allowing them to easily view all their current, upcoming, and past plans.
Once a Snapchat Plan is created, hosts can monitor attendance, invite more friends, and update event details. Recipients can view the full guest list, modify their RSVP, and receive an hour-long reminder before the event begins. Snapchat's move into in-person event organization aligns with the growing demand for genuine connections among Gen Z users.
The company aims to simplify the process of organizing these special in-person moments with friends, ensuring no more missed gatherings due to missed messages or forgotten details.
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