Apple Considering Ads Inside Visual Intelligence, Code Suggests
Apple may be exploring a way to let search providers show sponsored results inside Visual Intelligence , according to code uncovered in iOS 27 . The find comes from MacRumors ' Aaron Perris , who said in a post on X that the code points to Apple allowing search providers to insert their own sponsored results into ‌Visual Intelligence‌, rather than Apple selling the ad space itself. He…
Apple may be considering a new advertising strategy, according to code discovered in iOS 27. According to MacRumors source Aaron Perris, the code suggests Apple could allow search providers to insert sponsored results within Visual Intelligence, rather than Apple managing the ads directly. This proposal is likened to the sponsored product listings found on Amazon and Google.
However, it remains unclear if Apple would receive a portion of the ad revenue. This feature would enable third-party search providers, like Google, to display sponsored product images alongside the organic results usually provided by Visual Intelligence when a user scans an item with their camera to purchase it. This approach would differ from Apple's own advertising efforts in its App Store and Maps over the past year.
Apple has been progressively increasing its advertising presence in the App Store and Maps; sponsored slots were introduced in App Store search results in March, and ads launched in Apple Maps in the U.S. and Canada last month. Visual Intelligence currently directs shopping inquiries to platforms such as Google Image Search and retailers like Etsy, Amazon, and Anthropologie.
Consequently, ad-supported results from these partners would build upon an existing function in iOS 27.
Written by urgent.news from MacRumors's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
