Samsung braces for ‘visible share pressure’ amid Apple's foldable iPhone Duo challenge: Counterpoint
But the South Korean firm can bank on scale, years of experience and strong global distribution
Samsung finds itself bracing for increased market pressure as Apple prepares to launch the iPhone Duo, a folding device priced at $1,999, in a bid to disrupt the foldable phone market. Counterpoint Research predicts Apple will capture a 25% share of the market, closely trailing Samsung's expected 38% share in 2026. Samsung has an edge in the form of scale, years of experience, and extensive global distribution, which it plans to leverage in response to Apple's challenge.
The South Korean tech giant has been aggressively promoting its foldable phones through advertising campaigns and highlighting its lightweight design. Samsung's CEO, John Ternus, has criticized existing foldables as "two phones awkwardly stuck together." Apple, meanwhile, is leveraging its supply chain, including foldable screens produced by Samsung Display, to bolster its new offering.
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