Black Holes and Revel-AI-tions - Meta's new personal AI agent accused of stealing social media handles from top British band Muse

Meta recently launched its new personal AI agent, Muse, but has encountered difficulties securing the social media handles for the project. The Instagram and Threads handles for @Muse, previously belonging to the iconic British rock band Muse, now appear to be under Meta's control. The changeover to @Museband has alarmed fans and industry observers.

Muse, known for their dramatic performances and musical innovation, trademarked their name in 1999 and had been using the @muse account on Instagram and X for many years. However, in July 2026, Meta took over the @muse account on both platforms, causing confusion for some users' tweets. Meta executives, including Mark Zuckerberg, have praised the performance of @Museband, calling it "the best AI agent I've tried."

Neither Muse nor Meta have responded to press inquiries about the situation. This move raises concerns about the power of organizations like Meta to dominate and commandeer entities such as usernames, especially when dealing with historic and iconic terms like Muse.