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Meta’s share price surges after personal AI agent release

The company behind Facebook and Instagram says the Muse AI agent can book travel, send emails and make purchases on a user's behalf.

Meta’s share price surges after personal AI agent release

On Wednesday, Meta's shares surged more than 6% following the unveiling of its personal AI agent, Muse, designed to handle tasks such as booking travel, sending emails, and making purchases on behalf of users. This development is part of Meta CEO Mark Zuckerberg's ambition to pursue "personal superintelligence" as the company competes with OpenAI, Anthropic, and Google in the AI race.

Muse, which is available to users aged 18 and over, can be accessed either through a dedicated app or within WhatsApp. It comes with a free tier or monthly subscription plans starting at US$20 or US$100, depending on usage. The release of Muse follows Meta's $16.7 billion settlement with US states to impose new limits on how teenagers use Facebook and Instagram.

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