Meta’s stock jumps as new personal AI agent Muse addresses a major investor concern
Meta’s Muse could be the beginning of a product cycle that the market has not yet priced into the stock, an analyst says.
Meta's share price skyrocketed over 6% on Wednesday following the unveiling of a personal AI agent named Muse. The release comes as the company battles to stay ahead in the AI race against rivals such as OpenAI, Anthropic, and Google. Muse, designed for users without technical expertise, can book travel, send emails, and make purchases on behalf of its users.
Available to those aged 18 and over, Muse comes with a free tier or monthly subscription plans of $20 or $100, depending on usage. The personal AI agent is part of Meta's ambitious pursuit of "personal superintelligence" as CEO Mark Zuckerberg aims to outpace competitors in the rapidly evolving AI landscape. Meta has already invested billions of dollars into its AI division, Meta Superintelligence Labs, and expects to spend up to $145 billion this year, nearly double its 2025 outlay.
The launch of Muse follows a recent agreement with a coalition of US states, in which Meta agreed to pay up to $16.7 billion and impose new limits on how teenagers use its platforms.
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- Meta’s share price surges after personal AI agent release freemalaysiatoday.com
- Meta’s stock jumps as new personal AI agent Muse addresses a major investor concern marketwatch.com
