Jio Introduces New RCS Business Messaging Rates For iPhone Users In India
Reliance Jio has introduced a new pricing structure for rich communication services (RCS) business messaging, allowing brands to send marketing,…
Reliance Jio has rolled out new pricing for rich communication services (RCS) business messaging on iPhones in India, effective September 1. The company's new rates range from ₹0.27-0.30 per marketing message to ₹0.25 for transactional messages and ₹0.11-0.16 for OTPs. This replaces Jio's previous flat RCS tariff of ₹0.08-0.10 per message.
This development follows Apple's expansion of business RCS support on iPhones in partnership with telecom operators, allowing companies to send application-to-person (A2P) messages to customers. Jio was among the first Indian operators to bring RCS to iPhone users via its Jio Business Messaging platform, which enables businesses to send branded, interactive messages with rich media, carousels and action buttons.
The new pricing marks an expansion of Jio's existing RCS ecosystem into commercial business messaging for iPhone users, rather than a new Jio-Apple RCS partnership. Apple is gradually expanding business RCS support to other markets, including the US, UK, Germany, France and Spain, through local telecom operator partnerships.
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