Has Fashion Had Enough of AI?
As AI makes digital imagery even easier to fake, BoF's Diana Pearl and Marc Bain join Sheena Butler-Young on The Debrief to unpack why some luxury brands are betting on real artists and handmade craft to win back customers who feel alienated by a fashion industry built for the screen.
Fashion has transitioned to an almost entirely screen-based experience for many consumers, driven by social media, runway livestreams and product photos. Fashion critic Eugene Rabkin contends in his latest book that this shift has prioritized a garment's visual appeal over its actual quality and creativity. Meanwhile, a counter-movement is gaining traction as luxury brands increasingly seek to reconnect with customers through hands-on experiences.
Senior correspondent Sheena Butler-Young speaks with BoF's US Editor Diana Pearl and UK Editor and technology correspondent Marc Bain about the significance of this renewed focus on human creativity and craftsmanship in the face of fashion's image-driven culture or if it merely represents another passing trend.
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