Dutch fintech Adyen sees long-term India opportunity, plans local expansion

Amsterdam-based fintech firm Adyen is eyeing long-term growth potential in India's rapidly expanding digital payments market, according to its Asia-Pacific President Gary Yang. Yang revealed to Reuters that the company plans to hire more employees and continue investing in India, recognizing the growing demand for cross-border commerce and the presence of multinational clients in the country.

Despite challenges faced by competitors like Stripe and PayPal in establishing a foothold in India, Adyen has made steady progress since receiving necessary licences in 2024. The firm's India operations have seen a tenfold increase in employees since 2023, now standing at 120 people, and its pre-tax income from the region more than doubled in 2025 compared to the previous year.

Adyen's platform is being tailored to meet India's unique regulatory and payment landscape, including data localization requirements and support for the popular Unified Payments Interface (UPI). The company is also exploring the potential of AI-powered agentic commerce, which could allow software agents to facilitate transactions on behalf of consumers in the future.