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Dutch fintech firm Adyen aims to capitalize on India's rapidly expanding digital payments market, with plans to bolster its local operations and workforce. Asia-Pacific President Gary Yang revealed in an interview that the Amsterdam-listed company sees significant potential in India, both from multinational clients setting up shop there and Indian businesses venturing overseas.

Yang emphasized that hiring and expanding will continue as the firm identifies "significant opportunity" in the market, though specific growth or hiring targets were not disclosed.

Unlike competitors like Stripe and PayPal, who have faced regulatory hurdles and exited India, Adyen has steadily grown its presence in the country. Since receiving payment aggregator and cross-border licenses in 2024, the company's employee count in India has surged tenfold, reaching 120 by the first half of 2025. India's pre-tax income from Adyen's operations more than doubled to 3.18 million euros in 2025, up from 1.45 million euros in the previous year.

Adyen is leveraging India's unique regulatory landscape by adapting its platform to meet data localization requirements and providing services like recurring payments and UPI, which is one of the largest instant payment networks globally. The company is also positioning itself for the rise of AI-powered "agentic commerce," where software agents could facilitate product searches and purchases on behalf of consumers.

National Payments Corp of India is reportedly preparing a framework that would allow AI agents to make small digital payments without requiring individual approvals for each transaction.