Apple Surprise and Shine Event Live Report – Will Apple Release a Folding iPhone?

Apple's annual iPhone event is fast approaching, beginning at 10am Pacific Time / 1pm Eastern Time. The company will likely unveil its newest lineup of iPhones, Apple Watches, and potentially some AirPods. It's widely assumed that the iPhone 18 and 18 Pro models will be showcased during the event. Rumors have been circulating for some time about Apple's highly anticipated foldable iPhone making a debut.

This will be the first Apple event overseen by the new CEO, John Ternus, making it a significant occasion marking the beginning of a new era for the company.

Should the foldable iPhone Ultra materialize, it's expected to come with a steep price tag. Current foldables on the market have seen a notable price increase compared to regular smartphones, and Apple is no stranger to charging a premium for its innovative products (just consider the Apple Vision Pro). However, these price increases are not expected to be confined to the foldable.

So far, Apple has resisted raising the prices on its iPhones, despite facing similar pressures from other hardware manufacturers this year. It's plausible that the iPhone 18 Pro could cost around $1,399 this year, reflecting a $200 increase from last year's iPhone 17 Pro. At this stage, it's all speculation until Apple takes the stage and reveals which iPhones will populate our pockets in the coming year.

I'll be updating this article throughout the event, so be sure to check back for real-time updates on everything Apple announces today.