A livestream of Apple's "Surprise and Shine" event (Apple on YouTube)

Apple is hosting a launch event called "Surprise and shine" on September 9th. The event starts at 1 p.m. ET / 10 a.m. PT and will be livestreamed on Apple's website and YouTube channel. This is the first event led by Apple's new CEO, John Ternus, who took over for Tim Cook on September 1st.

According to Business Insider, new high-end iPhones and potential price hikes are expected to be announced. The Verge reports that the event may include the announcement of the first phones in Apple's iPhone 18 lineup, including a rumored foldable iPhone, dubbed the "iPhone Duo." IGN and Business Insider suggest that the foldable iPhone could command a price tag of over $2,000.

The event is also expected to feature new Apple Watches and AirPods, as reported by multiple outlets. 9to5Mac's coverage of the event will include announcements of the iPhone 18 Pro, foldable iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

Brief written by urgent.news from Techmeme, Business Insider, The Verge, IGN, 9to5Mac — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.