Apple event LIVE: iPhone 18 pro, other new products to be launched at 'Surprise and Shine' event today

Today, September 9, 2026, Apple is set to launch a new lineup of products at its highly anticipated "Surprise and Shine" event in Cupertino, California. The event marks the debut of a new CEO, John Ternus, who will deliver his first extended commentary at the keynote address. Analysts anticipate that the company will unveil a costly foldable iPhone, potentially priced over $2,000, as well as updates to its iPhone Pro lineup and other wearable products like the Apple Watch Series 12 and Apple Watch Ultra 4.

Additionally, new AirPods may also be showcased during the presentation. The event will commence at 10:30pm IST for Indian viewers and is expected to last one to two hours, although Apple has not provided an official duration. Indian viewers can watch the event live on Apple's official website, the Apple TV app, and its official YouTube channel, which allows users to set a reminder for the start of the event.