Ángel Burgueño (Dolores Promesas): Romanticism is doing your job as well as possible and making your company viable.
Ángel Burgueño, CEO of Grupo Merletti, bought Dolores Promesas in 2025 after having been a supplier to the company. He now seeks to reposition it, internationalize it and expand its offer with new categories, while advocating for management based on discipline, attitude and gradual growth.
Ángel Burgueño, CEO of Grupo Merletti, acquired Dolores Promesas in 2025 after being a supplier to the fashion brand. He aims to reposition the brand, expand its offerings, and internationalize it, with plans to enter Mexico and Latin America after establishing a presence in Canada and England. Burgueño has partnered with designer Juan Duyos to create a new collection, Lola, for spring-summer 2027, focusing on events like weddings.
He emphasizes a management approach based on discipline, attitude, and gradual growth, valuing energy and attitude in his team and promoting internal talent.
Written by urgent.news from Expansion ES's report — not a translation of it. Machine-written — may contain errors; check the original before relying on it.
