All iPhones — Not Just the Pro Models — Now Cost $100 More
RAMageddon comes for the iPhone.
Apple has increased the starting price of all iPhone models by $100, according to recent reports. The price hike applies to not only the latest iPhone 18 Pro and iPhone 18 Pro Max models, unveiled at the company's recent "Surprise and Shine" live event, but also to older models such as the iPhone 17, iPhone 17E, iPhone Air, and even the iPhone 16.
The iPhone 17 now begins at a record-high starting price of $929, surpassing the previous highest starting price for Apple's base iPhone model. The entry-level iPhone 17E now starts at $699, while the iPhone Air is priced at $1,099. The iPhone 16 has returned to its original price of $829, the same price at which it was launched in 2024.
This is a significant departure from previous years when older iPhone models typically either received a discount or retained their original price. Earlier this year, Apple raised prices on several other products, including Macs, iPads, and HomePods, due to a global RAM shortage. Former Apple CEO Tim Cook justified these price increases as "unavoidable," attributing them to a "100-year flood on the memory pricing."
The RAMageddon crisis has affected other tech companies as well, leading to higher costs for new smartphones from Samsung and Google. However, Apple had previously delayed implementing price hikes on iPhones, only doing so on Wednesday. The cheapest new iPhone model, the iPhone 18 Pro, now starts at $1,199, while the most expensive new model, the iPhone Duo, is priced at $1,999.
Despite these price increases, a base-model iPhone 18 has not been announced and is expected to be released next spring.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
