All iPhones — Not Just the Pro Models — Now Cost $100 More
RAMageddon comes for the iPhone.
Apple has announced a $100 price increase for all iPhone models, not just the higher-end Pro versions, according to our expert staff. The price hike affects the iPhone 18 Pro and Pro Max, which were unveiled at Wednesday's live event, as well as the older iPhone 17, iPhone 17E, iPhone Air, and iPhone 16. The iPhone 17 now starts at $929, its highest-ever starting price, while the entry-level iPhone 17E launches at $699, and the iPhone Air begins at $1,099.
The iPhone 16 has returned to its original $829 price from its 2024 debut. This marks an unprecedented price increase for older iPhone models, which typically either received a discount or retained their original price in previous years. Apple had already raised the prices of several other products in June, including Macs, iPads, and HomePods, due to a global RAM shortage, a situation coined "RAMageddon" by former CEO Tim Cook.
The iPhone 18 Pro starts at $1,199, while the most expensive new model, the iPhone Duo, is priced at $1,999. Although a base model iPhone 18 isn't announced this week, it's expected to launch next spring.
Written by urgent.news from CNET's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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