Samsung SDS outlines AI transformation biz strategy at REAL Summit
Samsung SDS outlined its strategy for artificial intelligence (AI) transformation during its conference for enterprise customers and industry experts, Tuesday, announcing new partnerships with leading AI firms including OpenAI, Anthropic and Walden Robotics. The IT solution company held REAL Summit 2026 at the Coex convention center in southern Seoul, drawing more than 15,000 on-site and online…
Samsung SDS, an IT solution company, presented its strategy for artificial intelligence (AI) transformation during the REAL Summit 2026, held at the Coex convention center in southern Seoul. The summit attracted over 15,000 on-site and online attendees. In his keynote address, Samsung SDS CEO Lee June-hee emphasized that AI transformation is a "much more fundamental change than simply adopting AI to save time and costs."
He explained that AI transformation involves "completely redesigning the way we work from scratch, rather than improving some aspects of existing work processes with AI." This means that companies previously waiting for customer requests will now be able to act proactively, anticipating needs before they are explicitly stated. Lee cited a McKinsey & Company survey, which indicated that while 88 percent of global businesses have incorporated at least one AI system into their work processes, only 6 percent reported that AI is significantly transforming their businesses.
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