MS Now rolls out membership program featuring live Q&A with reporters

On September 8, cable network MS Now, a division of Versant Media, announced the launch of a membership program offering live Q&A sessions with its anchors and reporters. This initiative aims to enhance user engagement through direct interaction on the platform. Users can access this membership option via the Apple and Google app stores or directly on the MS Now website. The company further plans to expand this feature to additional platforms and devices in the future.

Members of the program will have the opportunity to pose questions to MS Now reporters through live chats with hosts like Rachel Maddow and Joe Scarborough from Morning Joe at noon. Additionally, they can submit queries for newsroom reporters to answer later in the day. This strategic move reflects Versant Media's ongoing efforts to grow as an independent entity following its separation from Comcast-owned NBCUniversal's CNBC.

The network has been concentrating on bolstering its digital platforms in response to the decline in traditional linear TV viewership.