Liverpool announce 5-year sponsorship deal with Turkish Airlines
The deal will mark the first change in the Anfield side's leading shirt sponsor since 2010, ending a 17-year run for Standard Chartered.
Liverpool has secured a five-year sponsorship deal with Turkish Airlines, worth over £300 million, beginning from June 1, 2027. This marks the first change in the club's main shirt sponsor since Standard Chartered took the position in 2010. The deal positions Turkish Airlines as the primary brand on the front of the Liverpool shirt, while the Turkish club maintains its Global Partner status.
Liverpool's Chief Commercial Officer, Ben Latty, expressed excitement about the partnership, highlighting Turkish Airlines' global recognition and extensive network. The deal comes as Turkish Airlines strengthens its sponsorship portfolio in football, currently serving as the official partner of the Champions League and the main sponsor of Turkey's national team.
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