Liverpool announce 5-year sponsorship deal with Turkish Airlines
The deal will mark the first change in the Anfield side's leading shirt sponsor since 2010, ending a 17-year run for Standard Chartered.
Liverpool have secured a five-year sponsorship deal with Turkish Airlines, set to begin on June 1, 2027. This move marks the first change in the club's leading shirt sponsor since 2010, ending a 17-year partnership with Standard Chartered. The deal is reportedly worth over £300 million (US$405.78 million), placing it among the most lucrative in the Premier League.
While the exact figures have not been disclosed, it is likely to match the income from Manchester United's shirt sponsorship with Qualcomm, signed in August 2024. Standard Chartered will continue its affiliation with Liverpool as a Global Partner, but Turkish Airlines will assume the primary position in the club's branding. Ben Latty, Liverpool's chief commercial officer, stated that the front of the shirt has a significant historical value to the club.
Turkish Airlines, a globally recognized organization with an extensive international network, expressed enthusiasm for the partnership, citing strong foundations built from their shared memories, such as Liverpool's Champions League final comeback win in Istanbul. This deal further strengthens Turkish Airlines' growing sponsorship portfolio within football, as they are an official partner of the Champions League and the main sponsor of Turkey's national team.
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