Hulken races to build up inventory ahead of holiday season sales spike
Adding stock is the key to Hulken's holiday strategy in 2026 as it embraces a larger wholesale presence. Here's how the brand is preparing for its busiest Q4 yet.
Hulken, the viral rolling tote bag company, is gearing up for a potentially record-breaking holiday season. The brand, valued at $100 million and boasting a strong direct-to-consumer presence, has expanded its reach through rapid retail growth and an omnichannel strategy. Target shelves now feature Hulken bags, and the company is set to expand its presence with exclusive back-to-school colorways and an endcap display through March 2027.
CEO and co-founder Yoni Sheleg disclosed that Hulken has established a third dedicated manufacturing facility and centralized U.S. warehouse operations. The company is also considering the use of air freight to meet new retail inventory commitments for partners like Target while continuing to grow its DTC customer base through new products and colorways.
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