Seoul partners with Musinsa for customizable city-branded T-shirts
If you have ever left a global capital with a cheap, screen-printed cotton shirt that began peeling off before you've even cleared customs, a partnership between the Seoul Metropolitan Government and a Korean fashion retailer is looking to change that by offering lasting, wearable souvenirs. On Sept. 8, Seoul is launching a print-your-own-shirt service in partnership with Musinsa Standard. The…
Seoul has teamed up with a Korean fashion retailer, Musinsa Standard, to provide tourists with durable, city-branded T-shirts. The new print-your-own-shirt service debuted on September 8 at Musinsa's flagship store in Myeong-dong. For 29,900 won (approximately $22), customers can buy a plain cotton crewneck and personalize it using 30 heat-transfer stamps.
The available designs include Seoul's official slogan, "Seoul My Soul," graphics of notable landmarks such as Dongdaemun Design Plaza and the Han River, and the city's mascots, the Soul Friends — a group of mythical creatures comprising a white tiger, blue dragon, red phoenix, and black tortoise. The Seoul Metropolitan Government has previously branded items like beer, cosmetics, and convenience store snacks with its logos.
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- Seoul partners with Musinsa for customizable city-branded T-shirts koreatimes.co.kr
