Seoul partners with Musinsa for customizable city-branded T-shirts
If you have ever left a global capital with a cheap, screen-printed cotton shirt that began peeling off before you've even cleared customs, a partnership between the Seoul Metropolitan Government and a Korean fashion retailer is looking to change that by offering lasting, wearable souvenirs. On Sept. 8, Seoul is launching a print-your-own-shirt service in partnership with Musinsa Standard. The…
Seoul has teamed up with Korean fashion retailer Musinsa to create a new service that allows visitors to leave the city with a high-quality, customized T-shirt as a souvenir. This partnership aims to provide a lasting and wearable memento, rather than the typical cheap screen-printed shirts that often deteriorate quickly upon arrival at the airport.
On September 8, Musinsa Standard will open a print-your-own-shirt station at its newly renovated flagship store in Myeong-dong, Seoul. For 29,900 won (approximately $22), shoppers can purchase a plain cotton crewneck and personalize it using 30 heat-transfer stamps. The available designs include the city's official slogan, "Seoul My Soul," as well as graphic representations of well-known local landmarks such as the Dongdaemun Design Plaza and the Han River.
Additionally, customers can choose from graphics featuring Seoul's official mascots, the "Soul Friends" – a group of mythical creatures comprising a white tiger, blue dragon, red phoenix, and black tortoise. By offering these customizable shirts, the city government seeks to enhance the souvenir experience for tourists and promote a more durable keepsake compared to other city-branded items previously offered.
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- Seoul partners with Musinsa for customizable city-branded T-shirts koreatimes.co.kr
