Musinsa launches Pharmacy Beauty
Musinsa Beauty will introduce a new retail format combining beauty products and pharmacy services through a partnership with Onnuri Pharmacy, as consumers show growing interest in high-performance cosmetics and inner beauty products. The Pharmacy Beauty service will debut at Musinsa Beauty Hongdae, which is set to open near Hongdae in Seoul’s western Mapo District on Friday. The initiative…
Musinsa Beauty is set to launch a new retail format, Pharmacy Beauty, in collaboration with Onnuri Pharmacy, in response to the increasing demand for high-performance cosmetics and inner beauty products. This innovative service will be introduced at Musinsa Beauty Hongdae, scheduled to open near Hongdae in Seoul's western Mapo District on Friday.
The Pharmacy Beauty initiative merges pharmacists' expertise with beauty retail, providing personalized product recommendations centered around functional cosmetics and inner beauty products.
The Musinsa Beauty Hongdae store spans four floors, with Onnuri Pharmacy occupying the entire basement level. The partnership between the two companies was formalized last month to work together in the pharmacy beauty sector. Onnuri Pharmacy, one of Korea's largest pharmacy-chain brands, operates over 2,200 affiliated pharmacies nationwide. The brand, Onnuri H&C, offers pharmacy-exclusive cosmetics and functional health supplements, leveraging the professional expertise of pharmacists.
This new venture reflects a broader shift in the beauty market, as consumers show growing interest in products that promote both outer beauty and inner well-being.
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- Musinsa launches Pharmacy Beauty koreatimes.co.kr
