Women’s wellness brand Nua raises $50M in Series C round led by Peak XV, Filter Capital

Women's wellness brand Nua has secured $50 million in a Series C funding round led by Peak XV and Filter Capital, with participation from Mirabilis Investment Trust and Footpath Ventures. The round includes a primary raise and secondary offering, with partial exits to Kae Capital, Lightbox VC, and existing angel investors, according to a statement.

Nua, founded in 2017 and headquartered in Mumbai, serves over 3 million women and girls monthly through products such as zero irritation period care, maternity care, and daily intimate care. Founder and CEO Ravi Ramachandran mentioned, "Since our inception, we have sought to address neglected needs in women's wellness through better-for-her products and a brand that genuinely speaks to today's young women and girls."

He added that the funding will enable Nua to escalate its annualized revenue run rate from Rs 100 crore to ₹500 crore within 24 months, while maintaining profitability. Nua is set to deploy the capital towards expanding its brand, increasing reach and distribution, and enhancing R&D. The company recently launched the Nua Period Tracker app and SecretKeeper chat to engage consumers outside of its product line.

Sakshi Chopra, Managing Director of Peak XV, stated, "Women's wellness in India is a large and evolving opportunity, and Nua has demonstrated a strong ability to build a brand that resonates deeply with consumers." She added that the company has become the fastest-growing brand in the category and the second-largest player online, showcasing its capability to compete and win against larger incumbents.

Filter Capital's co-founder and managing partner, Sumit Sinha, commented, "Nua is redefining feminine hygiene and wellness with its superior product proposition and a brand that has built a remarkable connection with consumers."