Musinsa launches Pharmacy Beauty
Musinsa Beauty will introduce a new retail format combining beauty products and pharmacy services through a partnership with Onnuri Pharmacy, as consumers show growing interest in high-performance cosmetics and inner beauty products. The Pharmacy Beauty service will debut at Musinsa Beauty Hongdae, which is set to open near Hongdae in Seoul’s western Mapo District on Friday. The initiative…
Musinsa Beauty is set to launch a new retail format called Pharmacy Beauty, in collaboration with Onnuri Pharmacy, as demand for high-performance cosmetics and inner beauty products increases. The Pharmacy Beauty service will be introduced at Musinsa Beauty Hongdae, a store opening in Seoul's western Mapo District on Friday. This innovative service combines pharmacists' expertise with beauty retail, providing personalized product recommendations focused on functional cosmetics and inner beauty products.
Musinsa Beauty Hongdae will span four floors, with Onnuri Pharmacy occupying the entire basement level. The partnership between the two companies was signed last month, aiming to collaborate in the pharmacy beauty sector. Onnuri Pharmacy, one of Korea's largest pharmacy-chain brands, operates over 2,200 affiliated pharmacies nationwide.
Their brand, Onnuri H&C, offers pharmacy-exclusive cosmetics and functional health supplements based on pharmacists' professional expertise. This move reflects a broader shift in the beauty market, with consumers showing growing interest in high-performance cosmetics and inner beauty products.
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Also reported by 1 other outlet
- Musinsa launches Pharmacy Beauty koreatimes.co.kr
