Jordan legend Gentry Humphrey launches sneaker brand in Korea
Gentry Humphrey has spent more than 30 years in the global sneaker industry, a run that puts him among the leading figures behind the Jordan Brand. He has now chosen Korea as the new stage for his work, and he credits actor Kim Seung-soo with solidifying his decision. Humphrey sat down with the Hankook Ilbo recently in Seongsu-dong in eastern Seoul's Seongdong District. He said it was his 30th…
Gentry Humphrey, a veteran of the sneaker industry with over 30 years of experience, has launched his own footwear brand in South Korea. The Jordan legend chose Korea as the new stage for his work, crediting actor Kim Seung-soo for solidifying his decision. Humphrey, who led product strategy and design at Nike and Jordan Brand throughout his career, retired from Nike in 2021 and founded CODE by Gentry. Initially, the Korean market was not part of his plan, but meeting Kim Seung-soo helped him make up his mind.
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- Jordan legend Gentry Humphrey launches sneaker brand in Korea koreatimes.co.kr
