Jordan legend Gentry Humphrey launches sneaker brand in Korea
Gentry Humphrey has spent more than 30 years in the global sneaker industry, a run that puts him among the leading figures behind the Jordan Brand. He has now chosen Korea as the new stage for his work, and he credits actor Kim Seung-soo with solidifying his decision. Humphrey sat down with the Hankook Ilbo recently in Seongsu-dong in eastern Seoul's Seongdong District. He said it was his 30th…
Former Nike and Jordan Brand executive Gentry Humphrey has launched his own sneaker brand, CODE by Gentry, in Korea. The veteran of the global sneaker industry has spent over three decades in the business, but Korea was not initially his destination. During his 30th visit to Korea, Humphrey's decision to enter the Korean market was solidified after meeting actor Kim Seung-soo.
Humphrey previously held key roles at Nike and Jordan Brand, leading product strategy and design. He retired from Nike in 2021 and founded CODE by Gentry in the United States. However, Korea became his chosen market after meeting Kim Seung-soo, who provided clarity on his career path.
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- Jordan legend Gentry Humphrey launches sneaker brand in Korea koreatimes.co.kr
