High prices and no base iPhone 18 could hurt Apple
Investment firm KeyBanc believes that Apple is heading for a serious downturn in its share price because of the iPhone 18 Pro launch. Mockup of a possible iPhone 18 Pro Max, which is rumored to come in a dark cherry red. When Apple launches its new iPhones on September 9, 2026 , it's expected to make two key changes. As well as the predicted announcement of a foldable iPhone Ultra, Apple is not…
KeyBanc has warned that Apple could face a significant downturn in its share price following the launch of the iPhone 18 Pro due to the absence of base models until spring 2027. The investment firm argues that this shift may cause investors to focus on short-term performance, as the upcoming devices are expected to be more expensive. Furthermore, the lack of lower-end iPhone options to cater to a broader market segment could exacerbate the situation, potentially impacting Apple's growth prospects.
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