A $2,000 iPhone is coming soon as Apple aims for high-end buyers

Apple is set to launch its first foldable iPhone, dubbed the iPhone Ultra, with a starting price near $2,000, according to MarketWatch. The device is expected to be unveiled at Apple's launch event on September 9.

The iPhone Ultra is said to feature a foldable plastic screen, similar to other foldable phones on the market, which can be prone to scratches and excess glare, as reported by Android Authority. A mock-up of the device, shown by Canadian YouTube channel Unbox Therapy, suggests that it will have a book-style folding design with a smaller display on the outside and a larger screen that becomes visible when the phone is opened, according to the Times of India.

The new iPhone models, including the iPhone 18 and 18 Pro, are also expected to be launched at the event. According to Tom's Guide, the iPhone 18 Pro and 18 Pro Max will be powered by Apple's A20 Pro chip, which is expected to deliver substantial gains in throughput and thermal efficiency.

Brief written by urgent.news from MarketWatch Top, Android Authority, Expansion ES, Times of India, Tom's Guide — 5 reports on this story. Machine-written — may contain errors; check the original before relying on it.