Crooked Media’s nonprofit launches new political creator drive
The nonprofit arm of Pod Save America’s audio empire is hoping to lure younger voters back to the Democratic Party.
Crooked Media's nonprofit arm, Crooked Ideas, has launched a new political creator drive to attract younger voters to the Democratic Party ahead of the 2028 presidential election. The initiative aims to boost ideologically aligned social video creators and support both established creators with large followings and up-and-coming political stars.
Crooked Ideas will experiment with various video formats, including fast-paced street investigations and short-form video comedy, to make content viral on platforms like YouTube, TikTok, and Instagram. The organization will focus on entertaining content about issues of concern to Americans under 30, such as AI safety, tech accountability, "enshittification," climate change, healthcare, and income inequality.
Kyle Tharp, a progressive digital strategist, has been appointed as the executive director of this initiative. Tharp emphasized that while the left-of-center media ecosystem has grown recently, most of the gains have come from older, highly-engaged audiences, and from creators employing similar, hyper-political formats. He believes philanthropic-backed efforts like Crooked Ideas can help fill the gap in values-driven media projects reaching younger audiences with non-preachy content.
This new effort by Crooked Ideas follows a wave of similar initiatives by progressives in the wake of the 2024 presidential election.
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