Baladna eyes Syrian expansion in international growth drive
Baladna aims to capture at least a 20% market share in Syria as the dairy producer advances its international expansion plans using proceeds from its capital increase, according to independent board m...
Baladna, a prominent dairy producer, is aggressively pursuing international growth, targeting a minimum 20% market share in Syria. This expansion strategy, financed by a recent capital increase via a rights issue, involves establishing a subsidiary in Syria, Baladna Syria, to mirror the scale and productivity of its operations in Qatar.
According to independent board member Nasser Hassan al-Ansari, the company is also exploring a significant project in Algeria. Al-Ansari highlighted the necessity of meticulous operational management for these ventures to ensure shareholder profitability. The company's international expansion is complemented by a domestic product diversification, with Baladna introducing ice cream to its range through ongoing R&D efforts.
This product development aims to maintain Baladna's position among top competitors while catering to diverse consumer preferences and price points.
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- Baladna eyes Syrian expansion in international growth drive gulf-times.com
