Baladna eyes Syrian expansion in international growth drive

Baladna, a prominent dairy producer, is set to capture at least a 20% market share in Syria as it pushes forward with its international expansion plans, according to independent board member Nasser Hassan al-Ansari. The company recently completed a capital increase through a rights issue and marked the occasion at the Ring the Bell ceremony hosted by the Qatar Stock Exchange (QSE).

Speaking at the event, al-Ansari revealed that Baladna has established Baladna Syria to mirror the scale and productivity of its operations in Qatar. The company has plans to expand its presence in Syria and Algeria, with the latter being the site of a significant project. In Syria, Baladna is already distributing its products in the market to gauge consumer response.

Al-Ansari emphasized that managing these large-scale international ventures necessitates stringent operational discipline to protect shareholder returns. He highlighted that both Syria and Algeria represent substantial projects requiring meticulous attention to detail to ensure profitability for investors.

In addition to its cross-border expansion, Baladna is also diversifying its domestic product range. The company is adding ice cream to its portfolio through ongoing product development, as per al-Ansari's statement. The dairy producer is backed by an R&D department that continuously conducts research to introduce superior products, maintaining its position among the top competitors while catering to consumer preferences across various price points.