Suvendu Adhikari unveils new West Bengal tourism logo, plans ₹500 crore sector boost

West Bengal Chief Minister Suvendu Adhikari launched a fresh tourism logo and brand identity on Friday, alongside a plan to inject around ₹500 crore into the sector over the next year. The chief minister lamented that West Bengal's tourism infrastructure had deteriorated as other states advanced, noting that tourists often traverse the state to reach Sikkim, with Gangtok being more popular than Darjeeling and Kalimpong.

The new logo was unveiled during an event, after which Adhikari announced the allocation of ₹500 crore in the upcoming (2026-2027) budget for tourism development. He stated that efforts would be made to enhance manpower in the sector, as well as renovate tourist lodges and guest houses. The government is also exploring potential funding from the central government, including plans for a water metro in the River Hooghly, procuring boats to ferry tourists to the Sunderbans and Ganga Sagar, and even releasing tigers into Buxa Tiger Reserve on October 2 to invigorate tourism in north Bengal.