Suvendu Adhikari unveils new West Bengal tourism logo; faces criticism
CM says ₹500 crore allotted for State tourism in this fiscal year; pushes for better tourism infrastructure development to attract tourists
Chief Minister Suvendu Adhikari of West Bengal unveiled a new tourism logo on September 4, 2026, along with a renewed focus on infrastructure development. However, the new logo has drawn criticism for its perceived immaturity. The new tagline, “West Bengal – Where India feels different,” replaced the former Trinamool Congress-era tagline, “Experience Bengal - The Sweetest Part of India.”
At the unveiling event in Kolkata’s Dhono Dhanyo auditorium, Adhikari announced a ₹500 crore allocation for the fiscal year to boost tourism. He emphasized the need to enhance tourism infrastructure to regain the state's reputation as a preferred travel destination, which has waned over the past 15 years due to environmental degradation.
Adhikari also pledged to increase workforce in the tourism sector and revamp government guesthouses to attract more visitors. The government plans to deploy 11 new boats for water tourism along the Ganges to Gangasagar and surrounding islands, as well as plant 20 lakh mangrove saplings in the Sundarbans. Collaboration with the Central government for additional insights on tourism development was also mentioned.
Despite these announcements, the new logo received significant backlash on social media, with netizens questioning the inclusion of foreign locations in the promotional video and the video's overall presentation. Former Governor of Tripura Tathagata Roy condemned the video as "immature and amateurish," questioning its relevance to West Bengal and criticizing its depiction of international destinations.
Trinamool MP Derek O’Brien called the logo "TRASH," reinforcing the criticism faced by the new tourism branding initiative.
Written by urgent.news from The Hindu's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
