Ricky Ponting wants to drop the word ‘cricket’ to make the 'T20' sport popular in USA
Ricky Ponting wants to drop the word "cricket" to popularize the sport in the USA, pitching a complete rebrand to "T20" to rival baseball and win young fans.
Former Australian cricket captain Ricky Ponting proposes a radical approach to popularizing T20 cricket in the United States. Ponting suggests dropping the word "cricket" entirely and rebranding the sport as simply "T20" to make it more appealing to American audiences. He believes that the name itself is a significant barrier to the sport's popularity in the States.
Ponting compares T20 to baseball, highlighting the high frequency of sixes in T20 cricket, which would resonate with American sports fans who love power hitting. T20 cricket will make its return to the Olympics in 2028, with a 10,000-capacity dedicated stadium being built in Pomona, California, for the Los Angeles-based Major League Cricket.
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Also reported by 3 other outlets
- ‘Don’t call it cricket’: Ricky Ponting makes radical T20 pitch to win over US fans sports.yahoo.com
- ‘Don’t call it cricket’: Ponting makes radical T20 pitch to win over US fans timesofindia.indiatimes.com
- ‘Don’t call it cricket’: Ricky Ponting’s bold rebrand to woo US fans to sport indianexpress.com