‘Don’t call it cricket’: Ricky Ponting’s bold rebrand to woo US fans to sport
Former Australia captain Ricky Ponting has expressed his belief that rebranding cricket as T20 will help attract US fans to the sport. Despite the USA co-hosting the T20 World Cup in 2024, cricket remains an emerging sport in the country. Major League Cricket (MLC) has been established to promote the game, featuring six city-based franchises in a six-week tournament hosted in California and Texas.
Notable investors include Microsoft CEO Satya Nadella, Adobe CEO Shantanu Narayen, and the Ambani family of India. However, the league's progress has been slower than expected, according to Ponting, who is the head coach of Washington Freedom. Ponting suggests that more emphasis should be placed on promoting T20 cricket to younger players, in order to compete with the entertainment value of games like baseball.
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- ‘Don’t call it cricket’: Ponting makes radical T20 pitch to win over US fans timesofindia.indiatimes.com
- ‘Don’t call it cricket’: Ricky Ponting makes radical T20 pitch to win over US fans sports.yahoo.com
