Mumbai: BEST Targets 1 Lakh New Electricity Consumers With Aggressive Ganesh Festival Outreach As Rivals Target New Towers

Mumbai, September 5, 2026: The Brihanmumbai Electricity Supply and Transport (BEST) is gearing up for a high-pressure consumer outreach campaign during the Ganesh festival, as private electricity suppliers ramp up their own efforts amid Mumbai's rapid redevelopment. To add more than one lakh new customers to its existing base of around 10.60 lakh, BEST will deploy two teams to visit Ganesh pandals, residential complexes, newly built structures and commercial sites across the city.

The teams will be split into North and South zones, covering every borough, and will focus on identifying opportunities to expand the city's electricity network. BEST officials admit they have been cautious in their approach to securing new consumers, unlike their rivals who are aggressively targeting new developments. Trushna Vishwasrao, chairperson of the BEST committee, has called for more aggressive tactics to prevent losing ground to private suppliers, especially as redevelopment work intensifies across Mumbai.

The competition is intensifying as Mumbai's electricity market undergoes significant changes. Earlier, Vishwasrao had noted that Tata Power was providing electricity to her new residence in Wadala due to challenges in setting up a local substation. Tata Power now serves over 8 lakh consumers, marking a growth of more than one lakh in recent years. The company has even commissioned its first underground submersible substation in Parel, capable of functioning underwater while also providing parking space for residents.

Looking ahead, Tata Power plans to install more than 100 underground substations in Mumbai over the next four years. These installations are expected to enhance voltage stability in densely populated residential and commercial areas, giving the private supplier a strategic edge over BEST during this critical period of development.