MOB brings a global off-price retail experience to Pakistan

Karachi, Pakistan welcomed its first Ministry of Brands (MOB) retail store on August 12, 2026, marking a new era in the country's retail scene. The three-floor destination, located at Bukhari Commercial, DHA Phase 6, promises an extensive collection of global fashion brands at up to 90 percent off original retail prices. The store boasts a vast selection of womenswear, menswear, childrenswear, footwear, handbags, and accessories from over 2000 international labels, including Ferragamo, Ralph Lauren, Farm Rio, Tory Burch, Rag & Bone, On Running, HOKA, Air Jordan, Michael Kors, Karl Lagerfeld, Calvin Klein, and more.

At the core of MOB's business model lies an off-price retail concept that enables customers to shop authentic branded fashion products at significantly reduced prices. Unlike conventional retail, MOB's inventory is constantly refreshed with new arrivals daily, and limited quantities per style create a unique treasure-hunt shopping experience where no two visits are identical. The thrill of discovering a limited piece is a central component of the MOB shopping adventure.

For Pakistani consumers eager to explore international high-street and premium brands without the need for foreign travel or an extravagant budget, MOB brings that global fashion experience to their doorstep. Director Noor Mandviwalla expressed her belief that style should be personal, not privileged. MOB was conceived on the premise that discovering incredible fashion should not demand a plane ticket, foreign currency, or an exorbitant budget.

The Karachi store's Grand Launch on September 5, 2026, officially unveiled the MOB experience to the city, ushering in a new chapter for retail in Pakistan.