Off-price retailer Ministry of Brands opens first Pakistan outlet
The Ministry of Brands, an international off-price retailer, has entered Pakistan, offering global fashion labels at discounted prices. Its first outlet opened in DHA Phase 6, Karachi on Saturday. MOB first launched in Sri Lanka in early 2026 and has since begun its regional expansion into South Asia. “Spread across three floors, the new Karachi destination brings together authentic international…
Ministry of Brands, a global off-price retailer, inaugurated its first store in Pakistan on Saturday in DHA Phase 6, Karachi. Founded in Sri Lanka in early 2026, MOB has begun its expansion into South Asia. The new Karachi location spans three floors and showcases a wide array of international brands, offering discounts of up to 90% off original retail prices.
CEO Noor Mandviwalla revealed that the store houses over 2,000 brands, primarily from the US and Europe, including Ferragamo, Ralph Lauren, and Michael Kors. Mandviwalla expressed plans to open 10 to 15 additional stores across Pakistan, including in Lahore and Islamabad, over the next five years. MOB's model combines accessibility and exceptional value with a constantly changing selection of merchandise, aiming to bring the international high-street and premium fashion experience closer to Pakistani consumers.
The retailer emphasizes that fashion should be personal and not privileged, offering a diverse range of limited or one-off pieces that allow customers to discover and make items unique to themselves.
Written by urgent.news from Business Recorder's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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