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Oura is going public, but these smart ring companies are coming for its crown

While Oura has largely dominated the smart ring market for years, a growing number of rivals are now racing to dethrone it by trying all sorts of approaches to get an edge over it.

  • Oura Corporation files to go public on September 3, 2025
  • Competitors launching smart rings: Circular, RingConn, Ultrahuman
  • Samsung Galaxy Ring and Dreame ring entering market with smartphone-like features

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