Think Rice, Think Thailand campaign brings four distinctive Thai rice choices to the UAE
The Thai Trade Center Dubai, part of the Department of International Trade Promotion (DITP), Ministry of Commerce, Thailand, and the Department of Foreign Trade (DFT), has announced the continuation of the Think Rice, Think Thailand campaign in the UAE. This initiative will showcase Thailand’s rice heritage, quality standards, and the range of options available to consumers, retailers,…
The Think Rice, Think Thailand campaign, part of Thailand's international trade efforts, will continue in the UAE, showcasing four distinct rice options. Available at selected stores from 4 to 17 September 2026 at Choithrams and from 15 to 29 September 2026 at Al Maya, the campaign highlights Thailand's rice heritage and quality.
The featured rice categories include 100% Thai Hom Mali Rice, prized for its fragrance and soft texture; 100% Brown Hom Mali Rice, a whole-grain option with a nutty flavor; 100% Riceberry Rice, known for its deep-purple hue; and Multigrain, a combination of various grains and textures. The promotion aims to introduce Thai rice to UAE consumers, retailers, restaurants, importers, and distributors, with Thai Trade Center Dubai sharing store information and campaign updates through its official social media channels.
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