Samyang Foods' Tangle pasta brand gains ground in US, Europe
Samyang Foods, buoyed by the global success of its Buldak spicy noodle brand, is expanding its presence in North America and Europe with Tangle, a protein pasta brand positioned as a healthier alternative to instant noodles. The company said Tangle’s global sales in the first half of the year rose 102 percent from a year earlier. In the United States, sales surged 475 percent, reflecting growing…
Samyang Foods, propelled by the global popularity of its Buldak spicy noodle brand, is extending its reach into North America and Europe through Tangle, a protein pasta brand marketed as a healthier alternative to instant noodles. The company reported that Tangle's global sales surged by 102 percent in the first half of the year compared to the previous year.
In the United States, sales skyrocketed by a remarkable 475 percent, indicating a growing demand among local consumers for protein-focused convenience foods, according to Samyang Foods. Tangle has begun stocking shelves in major U.S. retail chains such as Walmart, Target, Albertsons, Kroger, Aldi, and Five Below. The brand has also broadened its online presence via Amazon and TikTok Shop.
Its product range — Mushroom Cream, Garlic Oil, Garlic Shrimp, Bulgogi Alfredo, and Basil Tomato — blends traditional pasta flavors with Korean influences, appealing to a diverse array of palates. Samyang Foods is ramping up its efforts to penetrate mainstream U.S. retail channels during the second half of the year. Walmart is poised to increase Tangle sales to over 1,600 stores across the country, while Target aims to carry the products in more than 1,000 outlets.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
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- Samyang Foods' Tangle pasta brand gains ground in US, Europe koreatimes.co.kr
