Samyang Foods' Tangle pasta brand gains ground in US, Europe
Samyang Foods, buoyed by the global success of its Buldak spicy noodle brand, is expanding its presence in North America and Europe with Tangle, a protein pasta brand positioned as a healthier alternative to instant noodles. The company said Tangle’s global sales in the first half of the year rose 102 percent from a year earlier. In the United States, sales surged 475 percent, reflecting growing…
Samyang Foods, a company that has gained popularity through its Buldak spicy noodle brand, is now expanding its Tangle protein pasta brand in the United States and Europe. Tangle is marketed as a healthier alternative to instant noodles, with global sales increasing by 102 percent in the first half of the year compared to the previous year.
In the U.S., sales of Tangle have surged by 475 percent, demonstrating the rising demand for protein-focused convenience foods among local consumers. The brand has already made its way into major U.S. retail chains such as Walmart, Target, Albertsons, Kroger, Aldi, and Five Below. Additionally, Tangle has expanded its online presence through Amazon and TikTok Shop.
Tangle's product lineup includes Mushroom Cream, Garlic Oil, Garlic Shrimp, Bulgogi Alfredo, and Basil Tomato. These flavors combine traditional pasta tastes with Korean elements, catering to a wide variety of preferences. Samyang Foods is ramping up its efforts to enter mainstream U.S. retail channels during the second half of the year. Walmart plans to increase Tangle's availability to over 1,600 stores across the country, while Target aims to carry the products at more than 1,000 locations.
Written by urgent.news from The Korea Times's reporting — not their text. Machine-written — may contain errors; check the original before relying on it.
Also reported by 1 other outlet
- Samyang Foods' Tangle pasta brand gains ground in US, Europe koreatimes.co.kr
