Adtech company The Trade Desk lays of 15% of its staff as part of restructure into 'smaller pods'
The restructure is expected to affect more than 500 roles at the adtech company, which has faced intensifying competition from Amazon.
Adtech firm The Trade Desk has announced layoffs of 15% of its workforce as part of a restructuring effort. According to the company's CEO, Jeff Green, the move aims to refocus the business by organizing it into smaller teams. As of December 31, 2025, The Trade Desk employed 3,843 full-time employees, indicating that the reduction could affect over 500 staff members.
The company's latest financial report revealed a 3% year-over-year revenue growth, which fell short of analyst projections. Green admitted that the company did not meet its internal standards, and the restructuring is part of a broader strategy to enhance execution, upgrade its platform, and sharpen its focus. The Trade Desk has been grappling with a tumultuous period, marked by a 70% decline in its stock price over the past year and a series of executive departures.
In addition, the company faced a legal dispute with advertising giant Publicis Groupe over its fees. Analysts suggest that the layoffs were foreseeable, given The Trade Desk's declining market performance and the recent exit of its entire C-level management team.
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